Wasserman/ Cycle: Brand and Creator Partnerships
2024
Skills: Influencer Marketing, Social Media, Brand Strategy
Clients: Google Chrome, Stanley, AT&T, Hennessy
Stanley x Messi: The GOAT Collection
As a Brand & Creator Partnerships Specialist at Wasserman, I contributed to the post-launch strategy for Stanley’s limited-edition Messi x Stanley 1913 GOAT Collection in Miami. This campaign celebrated Lionel Messi’s legacy, showcasing the 40-ounce Quencher ProTour Tumbler, a leakproof, high-performance hydration essential designed for both elite athletes and everyday champions.
My role involved orchestrating influencer-driven activations across Miami, strategically aligning with Art Basel and other high-footfall areas. We executed immersive pop-ups, music events, and café takeovers, crafting experiences that connected Messi’s global fanbase with the brand. By integrating influencer marketing and on-ground engagements, we amplified the collection’s reach, reinforcing the narrative of hydration fueling greatness, on and off the pitch.
Google Chrome: What’s In My Tabs – Season 2
For Season 2 of Google Chrome’s "What’s In My Tabs", I played a key role in the influencer marketing strategy, helping bring together Amelia Dimoldenberg, Olamide Olowe, and Bianca Bustamante to share their journeys through the lens of their open tabs. This campaign celebrated multitasking, curiosity, and digital exploration, reflecting Chrome’s role as a tool for modern creators and entrepreneurs.
At Wasserman, I worked on talent collaboration and vetting, ensuring that each influencer’s story aligned with Chrome’s brand values. I helped track metrics and analyze data that authentically captured the campaign performance and how these visionaries navigate their careers, passions, and online habits, reinforcing Chrome as an essential companion in their success.
