KENZO: Marketing Strategy & Experience

May 2023.

Softwares Used: Keynote, Adobe Photoshop, Adobe Illustrator

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By revitalizing and enhancing the "Bamboo U" campaign and creating a multifaceted marketing strategy, the project aims to captivate KENZO's target audience with a fragrance that symbolizes the harmonious blend of urban and natural elements. Through engaging visuals, interactive experiences, and a commitment to sustainability, the campaign will reinvigorate interest in "Bamboo U" while fostering a meaningful connection between the fragrance and the modern lifestyle.

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