OFF WHITE X LEGO: Gamified Marketing Strategy

March 2024.

Softwares Used: Generative AI Tools, Keynote, Adobe Photoshop, Adobe XD

 

This project focuses on revitalising Off-White, for the post-Virgil era, with a gamified marketing approach. As traditional advertising loses effectiveness, the study explores the impact of gamification on consumer engagement, acquisition, affinity and sales, particularly among young and style-conscious consumers. The project also seeks to enhance Off-White's strategic collaborations, understand Gen Z expectations, and leverage the brand's unique characteristics to ensure continued relevance in the dynamic and ever-changing streetwear market.

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